Create purpose-driven change through your product.
RADICAL PRODUCT THINKING
take a peek at the first few pages
Join the movement that’s building
Vision-Driven Products
Iteration rules product development, but it isn’t enough to produce dramatic results. Too many good products become bloated, fragmented, directionless, and driven by irrelevant metrics. Vision-driven products avoid these “product diseases” by having a clear reason for being, which drives strategy, prioritization, and execution.
Learn more about Radical Product ThinkingGet the resources you need to
Innovate Smarter
Start working with the Radical Product Thinking methodology - the book and the free toolkit will guide you through strategic exercises with your team. If you need hands-on help, we're here for you.
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This book belongs on the shelf of every leader innovator.
- Daniel H. Pink, Author of “DRIVE, WHEN, and TO SELL IS HUMAN”A great methodical process for radical product innovation so you can avoid the trap of making incremental optimizations that lead to local, myopic maxima.
- Giorgos Zacharia, President, KayakRadical Product Talks
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