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Create purpose-driven change through your product.


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Vision-Driven Products

Iteration rules product development, but it isn’t enough to produce dramatic results. Too many good products become bloated, fragmented, directionless, and driven by irrelevant metrics. Vision-driven products avoid these “product diseases” by having a clear reason for being, which drives strategy, prioritization, and execution.

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Start working with the Radical Product Thinking methodology - the book and the free toolkit will guide you through strategic exercises with your team. If you need hands-on help, we're here for you.

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This book belongs on the shelf of every leader innovator.

- Daniel H. Pink, Author of “DRIVE, WHEN, and TO SELL IS HUMAN”

A great methodical process for radical product innovation so you can avoid the trap of making incremental optimizations that lead to local, myopic maxima.

- Giorgos Zacharia, President, Kayak


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